Borchetta Bourbon was first introduced in 2021 by Big Machine Distillery, timed to coincide with the inaugural 2021 Big Machine Grand Prix. Proprietor and entrepreneur Scott Borchetta, who played a crucial role in bringing INDYCAR back to Nashville, aimed to create a connection between Indianapolis and Nashville – one that was fortified by the discovery of a 1911 IndyCar race at the Nashville Fairgrounds, which is the first year that the Indy 500 was held. The limited-edition, cask-strength, single-barrel bourbon was designed to honor Nashville’s early motorsports history, with its label showcasing a photo of the Nashville starting lineup and a bronze replica of the Marmon Wasp, the winning car from the first 500-mile race.
“We’re doubling down on everything that makes this race weekend iconic – fast cars, bold flavors, and unforgettable music,” said Scott Borchetta, founder of Big Machine and Borchetta Bourbon. “It’s only fitting that the name of the race reflects the passion and innovation we bring to both racing and bourbon. The Borchetta Bourbon Music City Grand Prix will be the most exciting finale in motorsports, as we crown the series champions in our hometown.”