(Hampton, GA)- Today, in the media center, Quaker State announced an extension as title sponsor of the Quaker State 400. The partnership with Speedway Motorsports Incorporated (SMI) began in 2011 as the title of the NASCAR Cup Series race at Kentucky Speedway before moving it’s sponsorship to Atlanta in 2021.
Additionally, Quaker State also announced a new partnership with Trackhouse Racing and will be primary sponsor for two events including in two weeks at Richmond and at the July event at Atlanta. “Today is a great day for the Quaker State brand,” said Steve Reindl, VP of Shell Lubricants North America. “We are very proud to extend our relationship with Atlanta Motor Speedway and SMI, one of the longest running in the series in modern history. Additionally, we are thrilled to be joining forces with Trackhouse Racing, Justin Marks, Pit Bull, Daniel Suarez and Ross Chastain.”